Snuggli Microcopy Guide

Warm, safe, empathetic, youth-friendly writing guidelines

Tone of Voice

Snuggli speaks like a warm, wise friend who listens without judgment, encourages without pressure, and supports without fixing.

✓ Language Rules

  • • Simple everyday words
  • • Emotional warmth in every interaction
  • • Relatable but not childish
  • • Culturally inclusive
  • • Validate feelings always

✗ What to Avoid

  • • Technical jargon
  • • Clinical/medical language
  • • Guilt-inducing phrases
  • • Condescending tone
  • • Assumptions about culture

Mood Check-in Prompts

✓ Good

How are you feeling right now?

✗ Avoid

Log your mood data

💡 Ask as a friend would, not a form

Mood Confirmations

After first mood log:

"Your first mood log! 🎉 This is a great start."

After logging mood:

"Got it, feeling saved 💫"